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EHG Steel and Metal
We deliver solutions.
1963 - 2023

Use of Newsletter

Use of the newsletter

The following information is intended to explain the contents of our newsletter, as well as the registration, sending and statistical analysis procedures and your right to object. By subscribing to our newsletter, you declare that you consent to receiving the newsletter and to the procedures described.

Content of the newsletter

We send newsletters, emails and other electronic messages with promotional information (hereinafter referred to as "newsletters") only with the consent of the recipients or with statutory authorisation. If there is a precise outline of the contents of the newsletter during the registration process, this shall be authoritative for the users' consent. Other than this, our newsletters contain information about new updates to our webshop, available short lengths, scrap surcharges or alloy surcharges as well as general information about EHG as a company.

Double opt-in and logging

Registration to our newsletter takes place via a double opt-in process. This means that after registering you receive an email which asks you to confirm your registration. This confirmation is required to ensure that nobody can register using someone else's email address. Registrations to the newsletter are logged in order to be able to provide evidence of the registration process in line with legal requirements. This includes saving the time of registration and confirmation, as well as the IP address. Changes to your data saved with MailChimp are also logged.

Use of the "MailChimp" delivery service

The newsletter is sent through "MailChimp", a newsletter delivery platform from the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The email addresses of our newsletter recipients, as well as other data described in this notice, are stored on the MailChimp servers in the USA. MailChimp uses this information to send and analyse the newsletters on our behalf. In addition, according to its own information, MailChimp can use this data to optimise or improve its own services, e.g. for technical optimisation of the sending and display of the newsletters or for economic purposes in order to determine the countries of origin of the recipients. However, MailChimp does not use the data relating to our newsletter recipients to write to them directly and does not pass this data on to third parties. We trust the reliability and the IT and data security of MailChimp. MailChimp is certified under the US-EU "Privacy Shield" data protection framework and is therefore committed to compliance with EU data protection requirements. We have also concluded a "Data Processing Agreement" with MailChimp. This is a contract in which MailChimp agrees to protect the data of our users, to process it on our behalf in line with the provisions of its privacy policy and, in particular, to not pass it on to third parties. You can view MailChimp's privacy policy provisions here.

Registration data

In order to register for the newsletter, all you need to provide is your email address. We ask you to provide your first name and surname and/or your company name, but this is optional. We only use this information to personalise the newsletter.

Statistical investigation and analyses

The newsletters contain a web beacon, which is a single-pixel file that is accessed by the MailChimp server when the newsletter is opened. During this access, technical information is initially recorded, such as information on the browser and your system, as well as your IP address and time of access. This information is used for the technical improvement of services on the basis of the technical data or the target groups and their reading behaviour on the basis of their access locations (which can be identified using the IP address) or the access times. The statistical investigations also include determining whether the newsletters are opened, when they are opened and which links are clicked on. Although this information can be assigned to individual newsletter recipients for technical reasons, neither we nor MailChimp are attempting to monitor individual users. Instead, the analyses are used to help us identify the reading habits of our users and adjust our content accordingly or send different content to our users in line with their interests.

Online viewing and data management

There are occasions when we direct newsletter recipients to MailChimp websites. For example, if our newsletters contain a link, which newsletter recipients can use to access the newsletter online (e.g. if there are problems displaying the newsletter in the email program). Newsletter recipients can also correct their data, e.g. their email address, at a later date. What's more, MailChimp's privacy policy declaration can only be accessed on their website. In this context, we would like to inform you that MailChimp websites use cookies, meaning that your personal data will be processed by MailChimp, its partners and any service providers used (e.g. Google Analytics). We have no influence on this data collection. Further information can be found in MailChimp's privacy policy declaration. We also refer you to the options for objecting to data collection for promotional purposes on the websites and (for the European area).


You can stop receiving our newsletter, i.e. revoke your consent, at any time. This will simultaneously result in revoking your consent to the sending of the newsletter via MailChimp and to statistical analyses. Unfortunately, it is not possible to separately object to the sending of the newsletter via MailChimp or to statistical analyses. A link to unsubscribe from the newsletter can be found at the end of every newsletter.

Legal bases – General Data Protection Regulation

In line with the requirements of the General Data Protection Regulation (GDPR), which will come into effect on 25 May 2018, we hereby inform you that consent is provided via the provision of email addresses on the basis of Art. 6(1)(a), 7 of the GDPR as well as Section 7(2)(3) and (3) of the Unfair Competition Act (UWG). The use of the MailChimp delivery service, conduct of statistical investigations and analyses as well as logging of the registration process are carried out on the basis of our legitimate interests as per Article 6(1)(f) of the GDPR. Our interest is based on the use of a user-friendly and secure newsletter system, which both serves our business interests and meets the expectations of users.

We hereby also inform you that you can object to the future processing of your personal data at any time in accordance with the statutory requirements as per Article 21 of the GDPR. The objection can be made in particular against processing for the purposes of direct advertising. "Information on the newsletter based on a template from lawyer Dr Thomas Schwenke".

2024 © EHG Stahlzentrum GmbH & CO OG
Wallenmahd 54, 6850 Dornbirn, Austria, Google Maps
T +43 5572 391 - 0, F +43 5572 391 - 5100
VAT ID number: ATU36120103
Company register number: FN13244b